Vandemoortele wants to introduce their different vinaigrettes to the consumer. But when do you know whether you like a vinaigrette or not? You have to taste it!

Insight & Activation
Vandemoortele is famous for its vinaigrettes. To introduce all of their different vinaigrettes to the consumer, they have to let the consumer taste it.
How could we spread this message to as much people as possible?
Solution: Vandemoortele organised a picnic on tour to promote their vinaigrettes. During their picnic on tour people can eat a salad in a jar where they can add Vandemoortele vinaigrette to their personal taste. In this way people get to know the product better and it can trigger them to buy one of these vinaigrettes to tasten up their own salads at home.

Results
They visited multiple press agencies, bloggers etc. with their trailer to let them discover their range. They were invited to lunch in a colourful setting and they could enjoy different ‘salads in a jar’. They also received a goodiebag with a jar and a vinaigrette in it.